So what is the field in your CRM which is almost never used or even does not exist in some CRMs?
It’s your customer “native language” field.
- If you don’t have this field – add it immediately.
- If you have the field but don’t have the data – have your sales force collect it.
- If you are already collecting that data – use it to your full advantage.
Sort your customers and prospects by the “native language” field and put a sales manager with the same native language in charge of them. If you don’t have this language in your company and you see a significant group of customers and prospects in your CRM – hire a sales manager with that native language.
If you want to expand to some global markets or work there already – hire a person in-house, or have a light footprint used by many multinationals nowadays. It’s when you hire a local person to work with your clients in that country, but you don’t open your own legal entity.
Use that strategy to make a one on one connection with your customers, and see your sales grow.
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